Creative Director/Brand Strategist
-A creative with an profound awareness of the new and the next. Actively engaged in culture from pop to progressive with the astute knowledge of the intersection between culture and commerce. Actively engaged in the Art, Music, Fashion and Culture scenes with a global contact list of influentials spanning all genres.
-A Native New Yorker with 15+ years immersed in industry as an Idea Man, Storyteller and Strategist. An opinionated thought leader with a track record of influence on business and cultural process.
-Accomplished music manager with a knack for bringing obscure artists to prominence using branding and social media tools as well as a distinct knowledge of the industry and the audience. Working from the ground floor with some of todays biggest artists getting them to notoriety interweaving music with other cultural tentpoles like art, fashion and technology. Utilizing an expansive musical palette to work with artists across genres to secure audiences and partners from niche to mass.
-A cultural connector that melds the skills of Creative Direction, Influencer strategy, Social Media Strategy, Grass roots campaigns, Event programming, with the ability to execute high level with a bevy of creative resources to move adroitly and commodify campaigns with timely and relevant brand strategy.
Creative Director/Brand Strategist
8.14 – Present • New York
Creative Direction for campaigns and all associated print and digital collateral
Partnership + Collaborative Marketing strategy
Social Media Strategy + Influencer Marketing strategy + Outreach
Entertainment Marketing and artist outreach
Event creative (Signage, Layout, Collateral, Event programming)
Media Strategy relationships and outreach
Creative Director/Brand Manager
8.2010 – Present • New York
I’ve founded this Brand Management/ Brand Strategy collective to service music artists and brands with a specialty in connecting brands with musicians and influencers
Managed Rapper Danny Brown from career inception to international award winning entertainer
Creative Direction for clients such as Nike, Timberland, Reebok, Vice, Toyota
Digital Content Strategy for clients such as Courvoisier, Absolut, Levis, AOL/Huffington Post
Artist Branding Strategy for artists such as ASAP Rocky, Pusha T, Kid Cudi, Wale
Entertainment Marketing Strategy and entertainer outreach for Vice, Kith, Toyota and Rockstar Games
Touring Management and Consulting for ASAP Rocky, Kendrick Lamar, Schoolboy Q
Editorial Writing for publications such as Hypebeast, SlamxHype, Antenna
Entertaiment Brand Director
2008 – 2011 • New York
RP55 is a Fashion Distubutor housing multiple brands. I took the lead of their Brand Development division creating Entertainer helmed fashion Brands under their umbrella.
Developed the Brands Akoo by T.I. and PlayCloths by Pusha T
Creative Direction of visual collateral, lookbooks,, digital access points and events
Digital Strategy + Execution across web and social
Communications and marketing alignment with the artists and their respective record labels
10 Deep Clothing
2006 – 2010 • New York
Charged with creative stratgies to increase brand visibility in the burgeoning streetwear market I incepted strategies that endeared the brand to its audience of fashionable trendsetters
Created the “10.Deep Presents” music program which launched the careers of artists like Wale + Kid Cudi
Creative Direction of events and related collateral
Partnership marketing initiatives with brands such as Redbull, Heineken
Created brand collaboration opportunities with brands like Adidas, Timberland and Reebok
1996 – 2000 • Brooklyn, NY
Commemorate creation of the sold out “Live Love ASAP” Tour, The Agency Group [link]
AdidasAOLBrand JordanFacebookHypebeastHennessyHuffington PostKarmaloopNikeReebokRockstar GamesRonnie Fieg/KithTimberlandUniqloViceVitamin WaterSamsungScionThe SourceSlamxHypeLevi'sCourvosier
Creative DirectionBrand StrategyDigital StrategyPartnership MarketingBusiness DevelopmentInfluencer MarketingEntertainment MarketingEditorial WritingCopy WritingCultural Connectior