10.Deep x Wale – A Mixtape About Nothing
The Street wear brand 10.Deep has a longstanding tradition of including original mixtapes from their DJ friends with purchases of their clothing. I approached, then fledgeling, DC based rapper Wale about creating 10.Deep’s first artist mixtape after hearing him mention the brand in a freestyle. I conceptualized the project theme, artwork and all additional collateral. The project quickly took off and due the ensuing marketing blitz the project, still regarded as Wale’s best work, got the artist the buzz that got him in the mainstream radar and eventually got him signed to a major label deal.
- Creative Direction, Partnership Marketing, Project Management
- 10 Deep
- May 30, 2008