10.Deep X Kid Cudi - Man on the Moon
I met Scott Mescudi on a winter night in NYC at his first ever performance. He captivated a usually stoic NYC crowd with his performance from then I knew that he would do something special. I proposed a partnership with 10.Deep to amplify the reach of his upcoming mixtape. A good friend of mine, Plain Pat was executive producing his project along with producer Emile Hayne. We conspired to use the platform of the 10.Deep Collaboration and subsequent event to get the attention on Kanye West with whom Pat was also working with as A+R for his upcoming album. We threw the event and invited Kanye who saw the pomp and circumstance which I had designed for the event and Kanye signed Cudi to his GOOD Music imprint on the spot.
- Creative Direction, Partnership Marketing, Project Management
- July 17, 2008